Search Engine Optimization (SEO) is about increasing your visibility in search engine results (Google, Yahoo Search, Bing, etc.) . In other words, it’s about being found online. Because the places where people search for products and services extends beyond search engines (e.g. Yelp, Google Local, Yellow Pages online, etc.), so do our search optimization services. We start by developing an understanding of your business, so we can deliver value by focusing our efforts on the places where people search for the products and services you offer.
SEO- Why it’s important
The internet has become an important component in how people shop for products and services. This provides the opportunity for your business to be found online by people interested in your product(s) and service(s) and by the people that are looking to learn about your business specifically. People tend to consider search results in the order they are presented to them; which makes it important to be near the top of the list.
Search Engines and most other search services don’t charge you to be found and you can’t pay to control your placement in their results. However, it does take time/money to optimize your business for search. We work to identify where the benefits of your search optimization efforts will outweigh the costs.
More trusted than advertising
Because businesses can’t directly pay to control their placement in search, people are typically more trusting and likely to visit your website from search results than advertising.
Catch people who are interested
Search optimization efforts on terms or categories that indicate a high level of interest in purchasing a product or service you offer. Search results of this type tend to be highly competitive, so it can be difficult to increase your visibility. In this case, we look to identify alternative ways (e.g. digital advertising, making people aware of your business earlier in their shopping process, etc.) to deliver value to your business.
How we can help
- Conduct research and analysis to identify where to focus your general search optimization efforts
- Optimize your website for search engines
- Optimize your business for search optimization
- Create digital advertising that complements your search optimization efforts