People are social by nature, they like to connect and share with others. This is why social media networks such as Facebook, LinkedIn, and Twitter have become so popular. Social media provides the opportunity for your business to connect with your existing customers and be discovered by new customers.
Social Media Marketing- Advantages
You don’t have to pay anything to be on most social media networks. However, it does take time/money to manage your accounts and create content.
Easy and convenient to share
People can easily share information and content they find useful or interesting with others. This can provide an opportunity to have your current customers help you reach new people.
Social Media can be a great way to interact with your customers in the places they are at. It provides the opportunity to share information and maintain relationships with your existing customer, so they see you as more than just a business.
Social Media Marketing- Our Approach
When it comes to social media, choosing the right network(s) and creating the right content are important.
The number of social media networks can seem overwhelming. Even though social media is “free”, it can take time/money to manage your network and create content. We work with you to gain an understanding of your business so we can identify the networks that will provide the most value. We consider the most common networks and some of the less publicized networks that may work better for your business.
When it comes to seeing value from your social media efforts, content is critical. Different social media networks have different user groups. People’s reasons for using a specific network and their expectations vary among networks, so your content should be created accordingly. Not only will content that isn’t suitable for a specific network fail to deliver value, it can even create negative value.
How We Can Help
- Create a strategy/plan for your social media efforts (right networks, right content)
- Provide training and guidance to help you realize value from your social media efforts
- Manage and create content for your social media accounts
- Set up tracking to measure the effectiveness of your social media efforts