First and foremost we take the time to understand your business to get an understanding of the questions you are trying to answer, your objective(s), your timeline, and your budget. This will allow us to identify the most cost effective method(s) for your objective. Our ability to identify relevant research and data, make sense of it, and provide actionable insights sets us apart.
When it comes to research, the methods we select are heavily influenced by our views on research and data and by who we are/how we are different.
Our View on Research and Data
- Research doesn’t have to be expensive, more money doesn’t necessarily mean more insights.
- Although it may seem far less impressive, sometimes simplicity is the answer.
- We recognize that data comes in many different forms: numbers, observations, and opinions (i.e. quantitative and qualitative) and believe that it should all be considered when doing research.
- You and your employees knowledge/understanding and perspective are a valuable source of data, especially those that frequently interact with the customer.
- When drawing conclusions from secondary research or conducting primary research, the research methodology is critical. It’s important to think about whether or not the research actually applies to your specific situation.
- We understand research/data has limitations and do our best to call out any assumptions or risks involved in making conclusions. We don’t want to give you overconfidence when there may be unknowns.
- Often times there isn’t one “right answer”. We believe in providing options and alternatives based on our findings and call out any implications, pros/cons, and considerations of the options.
- In a world of constant change, continuous learning and improvement is important. Tracking results and collecting ongoing feedback from customers and employees is a great way to continually learn and improve.
- With an abundance of data it’s easy to get lost in data, we maintain perspective and focus on what’s relevant.
Market Research Methods
Depending on your objective we may use some of the research methods below. Often times a combination of methods is needed. When conducting research and analysis we will share our research plan and rationale with you upfront.
Secondary/Industry Research– Typically involves research or data that has already been compiled but isn’t as specific to your situation as primary research. This type of research can be a good way to identify general trends and act as a good starting point.
- Public Filings
- Published research
- Industry magazines
- Journal articles
Primary Research– This involves conducting research and/or analyzing data that is focused on your specific objective and situation.
- Pilots, proof of concepts
- Track your results
- Focus groups
- Customer and Employee Surveys
- Customer and Employee Interviews
- Mystery Shoppers