1103 Marketing is pleased to show off our latest website for McBeath Financial Group. The final product is the result of collaboration between Krista (of McBeath Financial Group) and 1103 Marketing. Krista’s active engagement, valuable input and feedback were critical to the final website.
You can read more about the development of the website below, or head straight to mcbeathfinancialgroup.com to check it out for yourself.
Website Features & Capabilities
“On Demand” Webinars- As a “sharer of knowledge” Krista wanted to make some of her presentations available online. Users are given a preview of the webinars and after signing up, can view the full content at their own convenience.
Website Analytics & Video Tracking- We installed and configured Google Analytics to collect information on how the website is used. This will allow Krista to track where her website traffic is coming from, what people find interesting, and more. She can also track how receptive users are to her online webinars.
Merge Two Sites- Krista previously had a website dedicated to her business and a financial blog. We merged to the two websites for several reasons, most notably: to better integrate the content, make it easier to manage, and for SEO purposes.
Mobile Device Friendly- As with all of our websites, we made use of responsive web design on this project. This allows the website to dynamically change how it is displayed based on the size of the users screen.
Behind the Scenes
When it comes to quality website development we believe that focusing on what the user sees (website design) and what the user can’t see are equally important. This is an important factor in making sure the website performs well and is easy to manage. Here is some of the behind the scenes work we completed.
SEO Preservation- We wanted to preserve the “link juice” (for SEO) and bookmarks from Krista’s blog, so we made sure to properly redirect the old website and links. We also notified Google of the domain change and submitted the new sitemaps to Google and Bing.
Automated Backups- In the spirit of risk management, we automated her backups for her website on a monthly basis. Noone ever expects something to go bad, but if it does, backups are a savior!
Training & Documentation- To allow Krista to make content updates and changes to her website, we used a Content Management System (CMS). Fortunately, Krista already had experience with the CMS we used, so there wasn’t much of a learning curve. We provided her with documentation for the customization we made.