As with most business, SEO can be an effective marketing tool for locksmiths. Due to the nature of the industry and relatively low level of competition, SEO can be particularly advantageous for locksmiths. In this post, we will dive into some of the reason why our locksmith clients have found success with SEO:
Locksmiths- an immediate need
As you know, when someone is looking for a locksmith it is typically when they are locked out of their home or vehicle and have an immediate need. In the old days, most people would use the yellow pages when they need assistance from a locksmith (or so I’m told). But how many people have immediate access to the yellow pages when they are locked out?…not many, so most people will turn to something that is chock full of information and right by their side…their phone. As a locksmith, investing in SEO will help put you right in front of people who are “ready to buy”.
When we work on SEO for locksmiths, we focus on getting them to show up AND stand out in search results. There are various ways to stand out in search, but a method we have found to be particularly effective is search engine reviews (example below).
Because most people don’t have a frequent need for a locksmith, traditional advertising methods such as (radio, tv, or billboards) is typically not cost effective. In this day and age, people have short memories and attention spans. They are much likely to do a quick Google search than they are to remember a catchy radio jingle. For these reasons we have found both SEO and digital advertising to be effective for our locksmith clients. To understand the difference between SEO and digital ads, you can check out our breakdown of the Google search results page.
SEO for Locksmiths- Competitive Nature
Another benefit of SEO for locksmiths, is the relatively low competition. When it comes to showing up in search, you are essentially “competing” against similar business and websites. Fortunately, we have noticed when doing SEO for locksmiths that the level of competition is much lower. This means that we can typically get our locksmith clients to show up higher in search, much more quickly and cost effectively than other industries. Check out our post on determining if SEO is worth the money.
We hope you found this information useful. If you would to hear more about our experiences with SEO for locksmiths, for references, or discuss how we can help your business show up in search. Feel free to contact us to learn more!